AMR-Research into the DFF

For this module i chose to do the question set by Ian Wearing from the digital fiction factory, i thought it would be a good idea to research this company.
What i found:


The DFF is a creative partnership between the BBC, channel 4, Creative England and Conker Media

Conker Media is a wholly owned subsidiary of lime pictures and part of the All3Media Group. The BAFTA , Rose d'Or, Emmy-nominated and RTS and double-BANFF winning Conker Media team have played a leading role in the development of multi-layered story telling in the uk; the achievments of which have been recognised internationally.

Based within the BBC at Media City in Salford, the Digital Fiction Factory team work with new and established writing/directing and digital talent, to bring a multi-layered approach to storytelling: creating stories which play across one or more platforms.These platforms include TV, online, mobile/tablet and live events.

The Well by Melvin Burgess is a great example of this multi-layered approach, created for the BBC. The multi-award winning children’s drama and companion game, played across TV and online: two layers that could be enjoyed independently or together, as a whole.

The Digital Fiction Factory’s own creative network of over 240 companies from across the North of England, provide the digital production engine for the Digital Fiction Factory, with the expertise to develop and deliver content and applications for connected TV, online, mobile/tablet and live events.

With the Digital Fiction Factory, the creative network have been exploring future format applications with a focus on our partners’ four-screen strategies.

The Motion Graphic Novel by Gospelware is a great example of this, which takes existing TV assets to create a wholly new and interactive experience for the mobile/tablet.

“The content that it makes will not only be for existing platforms [but] will firmly keep one eye on the future. As new platforms emerge, The Digital Fiction Factory will ensure that the content it makes is available wherever people are and whenever they want it.”
Peter Salmon, Director, BBC North

The Digtial Fiction Factory are all about audience participation and allowing them to become involved in their media products and this is happening more and more throughout media today.