Applied Media Research- Qualitative and Quantitate research

Within this module we have been learning about different types of research and putting them into action within groups to update us on how it works.

Qualitative Research

We answered the question ‘What is the best way to market a degree course to potential students?”

We did by creating a focus group, we decided to do a letter format and gave it to members of a another group who acted as soon to be media students. We asked to write as if they were curious about the course and to write everything they wished they had asked when applying. The questions were all open ended so we were able to gather a lot more information and about how they felt and their exact thoughts instead of them being a number on a piece of paper.

 

Quantitate Research
For this we were finding the answer to the same question as before but this time using quantitate research.we though of as many questions as we could and gave out questionnaires and then put all our finidngs into a graph.